Encore 360 is a content marketing agency specializing in the horticulture and water industries. With roots in traditional publishing, the company creates a range of content including blog posts, email newsletters, social media updates, webinars, podcasts, and short-form videos. Their client-facing platform focuses on building original brand presence & thought leadership for businesses in these sectors.
Challenge
Before using Flowsend, Eric Sandy, the content director at Encore 360, faced significant challenges in content creation and repurposing. The primary issue was the time-consuming process of transcribing interviews, which often involved either manually transcribing or cleaning up poorly transcribed text from other software. This task alone could take at least an hour for an hour-long interview.
Additionally, sifting through lengthy transcripts to find relevant content was cumbersome and inefficient, especially when trying to produce multiple pieces of content from a single interview.
The lack of organization in the transcripts made it difficult to quickly identify and repurpose valuable insights, leading to a frustrating and unproductive workflow.
This inefficiency was particularly problematic given the fast-paced nature of content marketing, where timely delivery is crucial.
Solution
Before using Flowsend, Encore 360’s workflow involved manually transcribing interviews or using unreliable transcription software, which often resulted in hours of additional work.
Flowsend transformed the agency’s process by providing highly accurate transcriptions within minutes, complete with timestamps and organized content breakdowns. This allowed Encore 360 to quickly generate multiple content formats, such as blog posts, social media threads, and case studies, from a single interview.
Flowsend’s ability to produce initial drafts and facilitate content repurposing has cut their content creation time by at least 50%, enabling the small team to save dozens of hours per month and deliver timely, high-quality content to their clients.
Results
Dozens of Hours Saved Monthly - With a small team producing several dozen blog posts and social media content each month, Flowsend has saved Encore 360 dozens of hours monthly. This efficiency allows the team to deliver content on time, even when clients are late with feedback.
Enhanced Content Repurposing - Flowsend's transcription and content generation features have streamlined the process of repurposing interview content into multiple formats. This includes blog posts, social media threads, and case studies, significantly reducing the time spent on sifting through lengthy transcripts and organizing content.
Stats
50% reduction in blog post creation time
Dozens of hours saved per month