Insightly is a customer relationship management (CRM) company that distinguishes itself in a competitive market through strategic content initiatives aimed at increasing brand awareness & thought leadership.
One of their flagship projects is the weekly podcast "Closing Time," which features thought leaders in sales, marketing, and customer success. By keeping episodes short and focused, Insightly ensures that listeners can easily absorb valuable information.
Challenge
To make "Closing Time" successful and prove out their significant marketing investment, Insightly sought tools to address the growing demands of content creation and the need for high-quality, engaging material. As the podcast’s output grew, the manual effort required to produce detailed episode web pages, optimize SEO, and repurpose content for social media became increasingly time-consuming and labor-intensive.
As the sole person responsible for the pre- and post-production process, she spent 30-40% of her work week on podcast-related tasks. This work included writing post-production content (e.g. titles, show notes, timestamps, Youtube Descriptions), writing web pages & summary blogs for every episode, and posting across various social channels.
Courtney struggled to streamline her workflow, especially when it came to creating episode web pages, which she had initially omitted due to time constraints.
The manual nature of her work was time-consuming and limited her ability to focus on other aspects of her job.
Solution
Insightly chose Flowsend to streamline their podcast production process and improve content quality. Flowsend stood out as a solution that would help them
Maintain Insightly and Courtney’s unique brand voices
Save significant time on creating a content engine behind every recording
Previously, Courtney spent up to 40% of her work week on the podcast, manually handling tasks like writing episode descriptions and social media posts.
Flowsend improved the quality of written content, producing more engaging titles and descriptions.
The platform’s fast processing time and accurate transcription of industry-specific terms were particularly valuable and stood out from other platforms, allowing Courtney to maintain her fast-paced workflow without interruptions.
Additionally, the ability to add custom outputs & create templates allowed Insightly to produce more content from every episode without additional overhead.
Results
With Flowsend, Insightly saves hours per episode by leveraging AI-assisted titles, quotes, SEO keywords, blog posts, and social copy – all in Insightly’s existing brand voice & desired writing structures.
This allows Insightly to focus on creating more differentiated content and building their thought leadership brand for their key customer bases.
Stats
2 hours saved per podcast episode
90% reduction in transcript correction time