Pavilion is a company that provides professional development and networking opportunities for go-to-market teams through content creation, events, and community engagement. The company produces podcasts and related content to develop thought leadership and attract new customers.
Challenge
Before using Flowsend, Pavilion’s marketing teams faced a major challenge in managing Pavilion's podcast content. The process was extremely time-consuming and manual. For each episode, Cullen had to watch the hour-long podcast three times, spend an hour crafting titles and descriptions, and another two hours writing blog posts. Creating promotional clips was also tedious, often taking up to an hour to pull relevant segments. This manual workflow consumed over seven hours weekly, making it difficult for Cullen to balance her responsibilities as a one-person content team within a small marketing department.
The inefficiency limited her ability to focus on other important tasks and experiment with new content strategies.
Solution
Flowsend streamlined Pavilion’s production process by providing engaging title and description suggestions catered to their brand voice, as well as a clips and quotes section that helped Cullen quickly identify and create promotional content.
Using Flowsend reduced Cullen’s weekly podcast production time to just three hours, allowing her to focus on other responsibilities.
The tool's user-friendly interface and customizable features, such as the ability to chat with the tool for specific outputs, have been particularly beneficial for Cullen.
Results
Time Savings - Before using Flowsend, Cullen spent over seven hours each week on podcast-related tasks, including watching episodes multiple times, creating titles and descriptions, and generating blog posts. After implementing Flowsend, this time was reduced to approximately three hours per week, representing a time savings of over 50%.
Increased Efficiency in Content Creation - Flowsend's features, such as title and description suggestions, have significantly streamlined Pavilion’s workflow. The tool's accuracy and the ability to chat with it for customized outputs have made the process of creating promotional clips and blog posts much faster and more efficient.
Enhanced Content Quality, Consistency, and Customization - The ability to generate multiple title and clip suggestions and the option to customize outputs based on specific needs have improved the overall quality and consistency of the content produced. This has allowed Pavilion to maintain a high standard of content while reducing the manual effort involved.
Stats
50+% reduction in podcast production time
3x faster content creation
100% accuracy in content suggestions