Thermo Fisher Scientific is a global leader in serving science, providing innovative solutions for laboratory research, clinical diagnostics, and applied sciences. The company focuses on empowering healthcare professionals with the latest knowledge and tools to diagnose and treat allergies effectively. Through their podcast, Immunocast, they deliver concise, guideline-driven content to primary care providers, enhancing their ability to manage allergy-related conditions.
Challenge
Before using Flowsend, Luke Lemons faced significant challenges in content creation and distribution for their medical podcast aimed at healthcare professionals. The process was time-consuming and inefficient, as it involved working with an agency that could only provide basic services like recording, editing, and transcripts.
Luke had to manually create episode web pages and social media posts, which was particularly challenging due to the regulated nature of their industry. This required extensive training for freelancers to ensure brand-specific language and compliance, leading to additional hours spent on editing and verifying content accuracy.
The manual workflow not only consumed valuable time but also limited the ability to focus on other strategic projects, highlighting the need for a more streamlined and reliable solution.
Solution
Flowsend has significantly streamlined the content creation process for Luke Lemons and his team, who produce a podcast aimed at medical professionals. Previously, they faced challenges with time-consuming manual tasks, such as creating episode web pages and social media posts, which required meticulous attention due to the regulated nature of their industry.
By adopting Flowsend, they have been able to automate these processes, reducing the time spent on each episode by five to six hours. The platform's ability to generate accurate transcripts and brand-specific content has been particularly valuable, allowing them to maintain consistency and compliance without extensive manual editing.
This efficiency has freed up resources, enabling the team to focus on broader strategic initiatives and expand their content offerings, such as newsletters and potential video content, without the need for additional headcount.
Results
5-6 Hours Saved Per Episode - Flowsend cut content creation time from 5-6 hours per episode to almost nothing, letting Luke Lemons focus on more important projects with his small team.
Multiple Content Types Created From One Source - With Flowsend, Thermo Fisher quickly creates newsletters and social media posts from podcasts, making it easier to share content with healthcare professionals.
Better Accuracy and Compliance - Flowsend’s tools help make sure all content follows brand guidelines and industry rules, cutting down on time spent fixing mistakes.
Stats
5-6 hours saved per episode in content creation and repurposing
100% accuracy in transcripts, eliminating inconsistencies
2-person content team managing multiple projects efficiently